The dealer's secret price does not depend on the dealer's investment in the car, but on how much he thinks you're willing to pay and how long it will take for another customer to walk in and pay more.
Just like you aren't going to reveal your bottomline price, the dealer isn't either. BUT, in a way, the dealer already has. The dealership has already given a discount to a very shrewd volume buyer.
We will be happy to show you how to find that discount and get an extra discount on top